Shopee supports 1.8 million Local Sellers; 500,000 Affiliates drove 90 million orders in 2024
Shopee has made 2024 a defining year for empowering local businesses
and fostering community growth in Malaysia. Through the Shopee Rai Lokal
initiative, millions of buyers gained access to diverse and high quality
products from over 1.8 million local entrepreneurs. Additionally, more than
500,000 Shopee Affiliates boosted orders, reinforcing Shopee’s role as a
catalyst for economic sustainability and digital transformation in Malaysia.
Empowering
Malaysians Nationwide: Shopee Rai Lokal in Action
Since its launch in 2019, Shopee Rai Lokal has been the cornerstone of
Shopee’s mission to celebrate and support local communities of users,
entrepreneurs, and talents. In 2024, Shopee enhanced its initiative by
launching the Shopee Rai Lokal microsite, providing buyers with a dedicated
platform to discover locally-made products and support their favourite
homegrown businesses through exclusive vouchers and discounts. This effort
bridges the gap between sellers and buyers, creating a direct pathway for
consumers to support local entrepreneurs.
“Shopee believes that providing our users with more opportunities to
support our enterprising local sellers is key to driving Malaysia’s economic
growth and fostering a resilient e-commerce ecosystem. By offering an enriched
shopping experience, we connect consumers with the best of Malaysian products
while empowering sellers with innovative
tools, tailored education, and enhanced visibility to unlock their full
potential and succeed in an increasingly competitive digital landscape,” said Tan Ming Kit, Head of Marketing and
Business Intelligence at Shopee Malaysia.
The platform’s 500,000 Shopee Affiliates also played a critical role in
enhancing the shopping experience for buyers. Affiliates brought products
closer to consumers, creating engaging content and driving over 90 million
orders through targeted content creation via in-app features such as Shopee
Live and Shopee Video. To celebrate these achievements, Shopee also released
its second instalment of the “Shopee Rai Lokal: Breaking
Barriers Online” documentary, spotlighting the success stories of several inspiring
Shopee Affiliates who have transformed the digital economy within their local
communities. This follows the first instalment in 2023, which showcased the
challenges and triumphs of three local sellers.
One of these inspiring Affiliates is Nurul Syuhana, a mother of five
who joined the Shopee Affiliate program in 2023 to support her family. With a
modest social media following, her first RM200 commission gave her the
confidence to pursue the program full-time. As she honed her livestreaming
skills, her audience grew from 33 to over 200,000 followers, and she was
recognised as one of the winners in the 'Shopee Affiliate 2 Million Ringgit
Club' at the Shopee Superstar Awards 2024. “Becoming a Shopee Affiliate was a
turning point for me. It allowed me to not only support my family, but also
share the products I truly love, helping others make informed decisions along
the way,” she shared.
Bringing Local
Fashion to the Forefront
Events like the Raya Stail Kita Fashion Show offered buyers an exclusive opportunity to explore the vibrant world of local Muslim fashion. Featuring 10 standout sellers, the event attracted over 70,000 viewers on Shopee Live. Buyers were introduced to new fashion collections from local designers and taught how different garments could be styled from a variety of brands for each look to coordinate with their whole families.
Equipping Sellers for Long-Term
Success
Shopee’s 5-part Digital Platform Upskilling Summit ensured
that sellers are better equipped to meet buyer expectations. The program
equipped over 1,000 sellers with critical knowledge in regulatory compliance,
product authenticity, and Halal certification. Partnerships with government
stakeholders and agencies like the Ministry of Domestic Trade and Costs of
Living (KPDN), the Department of Islamic Development Malaysia (JAKIM), and the
Intellectual Property Corporation of Malaysia (MyIPO) helped address industry
challenges and strengthen consumer trust.
Bibi Farizona Mahdi, owner of Umairah Homemade Cakes on Shopee,
remarked, “This program has been incredibly useful in deepening our
understanding of government regulations. The insights we gained are essential
for navigating compliance and driving our business forward.”
Driving
Digital Transformation with Government Partnerships
Shopee’s collaboration with KPDN’s annual Kempen Beli Barangan Malaysia
(KBBM) campaign underscores its commitment to promoting Malaysian-made products
and supporting local sellers to thrive in today’s digital economy. The campaign
engages over 1.8 million sellers through a dedicated microsite and provides
prime marketing assets, including vouchers and live streams, making it easier
for buyers to discover and support Malaysian sellers. Shopee also participated
in the Sabah leg of Program MADANI Rakyat, further connecting sellers with
consumers across the country.
Partnering with Malaysia Digital Economy Corporation (MDEC) under the
Best of Malaysia campaign, Shopee supported close to 3,000 Malaysian brands in
growing their audience and expanding their reach to new markets in the
Southeast Asian region. By leveraging Shopee’s tools and programs, sellers were
able to tap into cross-border opportunities, positioning Malaysian businesses
as competitive players in the global e-commerce market.
“These partnerships with KPDN and MDEC highlight Shopee’s belief in
collaboration as the key to scalable and sustainable growth within Malaysia’s
digital economy and dedication to making it easier for consumers to support
local. By working closely with government bodies and giving buyers access to
well-curated microsites, exclusive deals, and exciting live-streamed content,
Shopee provides a structured and supportive platform that empowers local
sellers and communities to succeed, driving long-term growth and inclusivity,” Tan elaborated.
Giving
Back to Communities, Creating Inclusive Impact
Building on its commitment to empowering local sellers and fostering
growth, Shopee also extends its efforts to uplift communities beyond the realm
of e-commerce. Through impactful
community-driven CSR initiatives, Shopee has reinforced its commitment to
making a meaningful difference in the lives of Malaysians.
The Pek Kasih Mama campaign, launched with the Ministry of Health
(MOH), distributed care packs to underserved mothers across Malaysia, including
in Sabah, Sarawak, and Johor. Shopee further enhanced this initiative through
the Shopee Mum’s Club - a virtual
community that empowers mothers with expert-led education delivered through
informative Shopee Live sessions. The club also helps foster a supportive
environment for mothers to connect and
learn from each other’s
experiences. Additionally, the club provides valuable parenting tips,
live content, exclusive vouchers, and tailored deals to support mothers
throughout their parenting journey.
Shopee remains steadfast in its mission to enable local sellers and
uplift communities through transformative initiatives. By empowering local
businesses, talents, and buyers, driving inclusivity in e-commerce, and forging
strategic partnerships with government bodies, Shopee continues to contribute
towards impactful digital innovation in Malaysia.
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