1,200 Sellers Empowered to Stay Relevant and Drive Economic Inclusion
1,200 Malaysian sellers on Shopee’s
platform unanimously resolved to stay relevant with shifting values of younger
audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia's
most popular annual e-commerce conventions provided a safe space for sellers to
incorporate latest online consumer trends and newly launched marketplace
features in contributing to the development of local communities across various
industries nationwide.
Up-ending the notion that purpose-driven business is solely the purview
of large MNC corporations, ten
value-based sellers set up pop-up booths to demonstrate how they drive unique
values through user experience, authentic storytelling, and seamless engagement.
Shopee Xpert and Shopee Bintang sellers played interactive games such as
Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga,
and Redefining E-Commerce Pictionary, to break the ice and create memorable
value-based learning experiences.
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In his keynote speech, Shopee
Malaysia’s Director, Cheng Xun Chua unveiled
major 2023 platform initiatives focused on enabling Malaysian sellers’ growth.
Firstly, Shopee is enhancing capabilities across logistics and payments, and
prioritising brand protection to enable better shopping experiences for
value-based customers. Secondly, Shopee is maximising customer lifetime value
from its large user base by building cross-category synergy and deepening the
connection between sellers and their customers, increasing shopper engagement
and maximising sellers’ reach.
According to Chua, "In today's e-commerce landscape, customers pay
close attention to what a seller stands for and does, by checking out what the
influencers and affiliates say about the brand. With Shopee 360 Marketing
Solutions, we provide a comprehensive, end-to-end platform marketing solution
that includes a range of tools and services to help sellers increase their
visibility and sales.”
Khairul Aming, winner of Shopee Super Award
2022 Best New Seller and Best Customer Service awards, led the call to stay
relevant during his panel discussion. He was joined by esteemed fellow
sellers Roy Sam of PerySmith, Kim Yeo of Ecobb,
Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty Malaysia, who
spoke about meeting the needs of value-based consumers to drive long-term
loyalty.
He introduced Sambal Nyet on Shopee in 2021 and has made over RM 21.5
million in sales since, selling his millionth bottle last August. By constantly
refreshing and customising content for Malaysians’ local preferences, he has
over 3.7M followers on Instagram and consistently maintains an average of 5.0
stars ratings on Shopee with over 392.2k followers. Hailing from Kelantan,
Khairul's growing business is a model of creating inclusive employment
opportunities in his hometown for over 50 staff and 150 household dependents.
Kenneth Soh, Head of Marketing at Shopee
Malaysia, said, “Every year, thousands of sellers
network and learn new things to grow at our Seller Summit. This year, I had the
privilege of facilitating first-hand (in my panel forum) very proactive
value-based marketing strategies that I’m sure will drive societal and business
impacts by industry. Not forgetting, I wanted to thank all the brand sponsors
for contributing to the success of Seller Summit 2023: Commerce.Asia, Intrepid,
Kumoten, Mono & Co, PayRecon, Red Dino, SiteGiant, and Toyo, among others.“
Exemplifying how Made-in-Malaysia stores on marketplace can drive local
economic inclusion while meeting the demands of value-based shoppers through
Shopee’s ecosystem were: Ooi Zhi Wei of Zhiwei Herb, Felix Lee and Tee Ying Fui
of Beehaus, Karen Tee of RPM (Racing Passion Moto), Eelin Lim of BeNourish,
Leon Wong of Samview, Mohd Zaid of Lampu Cherita, Edward Wong of HomeDecoStore,
Khairil Adhzaha of Tokey Sambal Hitam, Patricia Marin of Mamami Shoppe, and
Hafiz Oon of Mr Bentong.
Last year, Shopee upskilled and integrated
over 250,000 new sellers for digital inclusion, and saw 145 new sellers record
over RM500,000 in sales in the first 12 months online. In line with Shopee’s ongoing efforts to leverage the transformative
power of technology to create a more inclusive digital economy, Shopee’s Seller
Summit provides tools to upskill and empower sellers to achieve online success
and build a sustainable future for themselves.
●
Shopee Seller
Summit is held annually for the benefit of Shopee’s sellers on the platform to
learn latest marketplace insights, growth opportunities by industry, network
and advocate for seller best practices, and get equipped with Shopee’s latest
solutions. More information here: https://shopee.com.my/m/Shopee-Seller-Summit-2023
●
Value-based
shopping is also known as purposeful shopping, when Malaysians make informed
choices about their purchases, while also promoting sustainability and
responsible consumption through values. For example (but not limited to):
○
Made in Malaysia
products from local underserved or rural suppliers https://www.malaysiakini.com/announcement/664844
○
Women-owned
businesses that uplift and include other women in the economy https://www.freemalaysiatoday.com/category/business/2023/04/10/shopees-female-entrepreneurs-help-other-women-spread-their-wings/
○
Businesses that
promote pre-loved, natural, organic, or green products https://retailasia.com/e-commerce/news/how-new-generation-malaysian-consumers-shop-online
○
Businesses
affiliated with Malaysians’ favourite charities https://www.thesundaily.my/spotlight/malaysians-shopped-value-based-this-ramadan-and-hari-raya-EB11015166
○
Businesses that
deliver on user-experiences that drive trust and long-term loyalty https://www.buletintv3.my/detik-niaga/kurier-malaysia-komited-bina-hubungan-teguh-dengan-masyarakat-tempatan/#.ZFDDDQN4oyk.twitter
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